About Us
Who are we?
ASR Jewellery is a brand that redefines the bond between a parent and child with ethically crafted high quality jewellery for life's most precious moments. Our delicate and playful jewellery are sustainably crafted with care yet enduringly valuable and encapsulate our vision to forever treasure - first moments. With the aim to evoke love, trust, purity and wonder with every piece - our mission is to become India’s leading premium family jewellery brand. Ideal for gifting and for those moms, moms to be, children and anyone young at heart.
We strive to offer a diverse range of premium baby jewellery using our key principles :
Trust
We strive to build a deep sense of trust with our customers by delivering consistently high-quality products.
Purity
We are committed to using only the finest, ethically sourced materials, ensuring our jewellery is as pure as the love it represents.
Wonder
Every piece of ASR is designed to evoke a sense of wonder, capturing the magic of early childhood.
Core Values
Quality, Innovation, Sustainability, Honesty & Joy